Understanding Web Design

With so many terms flying around the business of web design we thought it would be helpful to provide you with a little information about the services we say we can provide. Hopefully this will give you a better understanding of what you want from your website and to make the process of choosing a designer a little easier.

Dynamic Websites: A dynamic website is one that interacts with the user. This means your website will change to suit every visitor that comes to it. The choice the user makes dictates what the site looks like and does.

Content Management: CMS is the process of creating, editing storing, organising and publishing content on the web. Whether its controlling your stock for your shop and creating orders, or simply allowing you to broadcast a weekly newsletter on your site, they all fall under content management.

Search Engine Optimization: SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. Many companies promise you high ranking at high prices, this is a self perpetuating job. Because they find ways to work around what search engines are looking for to get you ranked, they constantly need to change your content to keep it there. If you design your site with SEO in mind the content will provide you with this ranking and remove the need to constantly modify your site.

Google Adwords: is one of several Pay Per Click services. You pay a specified price to have your website appear in Google for specific search terms. I.E. if you run an autobody shop you many choose to have your site show up when someone searchs for "car repair". You are then charged your chosen price only if the potential customer clicks on your site.

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